Retounen nan ISE III English (UK) – Collaborative task

Regulating Influencer Advertising

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Abbi

An upbeat British English speaker with a clear, supportive delivery.

29 years · female

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Konvèsasyon

We need to work together on this situation: a platform is reviewing how influencers advertise products to teenagers. What would you like to ask me first?

Bon repons:

My first question would be about evidence, not preferences. In this situation, a platform is reviewing how influencers advertise products to teenagers. I would ask who is most affected among the people most affected, what has already been tried, and what constraint cannot be ignored. Without that, we might choose a neat solution that does not address advertising in practice.

One possible response is clear labels on all paid content. What advantages and problems do you see with that idea?

Bon repons:

That option has a clear attraction, because people can understand it quickly. Clear labels on all paid content could work if the main need is structure and quick implementation. My concern is making persuasion more subtle instead of making choices more informed. Before supporting it, I would ask who might avoid it, who pays for it and how we would know whether it improves the situation rather than just making action visible.

Another option is limits on advertising certain products to under-18s. How would you compare the two options?

Bon repons:

I would compare them by asking which risk is more acceptable. Clear labels on all paid content seems stronger where the problem needs clear rules, while limits on advertising certain products to under-18s may be stronger where people need confidence, privacy or ownership. I would choose the option that is more likely to produce a fairer result in this situation.

Some people involved may disagree with your preferred option. How would you persuade them or adapt the plan?

Bon repons:

I would not try to win the discussion by repeating my preference. If their concern was reasonable, I would change the plan rather than treat compromise as weakness. For example, we could pilot the option, publish the review criteria and agree in advance what evidence would make us change direction. For regulating influencer advertising, that extra link would make the point more precise.

What final recommendation would you make, and what should happen next?

Bon repons:

My final recommendation would be conditional. I would probably choose limits on advertising certain products to under-18s if it deals better with making persuasion more subtle instead of making choices more informed, but I would keep one practical strength from clear labels on all paid content. Next, I would assign responsibility, consult the least heard group and set a short review against a fairer result in this situation.