بېرته ته Advanced (Grades 10-12) English (UK) – Discussion of Presentation

How Advertising Shapes What We Value

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Elliot

A thoughtful British English speaker with a measured, clear tone.

35 years · male

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خبرې اترې

Summarise the main argument of your presentation on how advertising shapes what we value.

ښه ځواب:

The central claim I would make is that advertising does more than sell products; it teaches people what to admire, what to worry about, and what to compare themselves with. I would not argue that every advertisement is harmful, because some adverts give useful information or help small businesses reach customers. The problem is the cumulative effect. When images of success, beauty, convenience and status are repeated every day, they can start to feel like common sense. I would focus on that quiet influence, because it affects how people judge their bodies, their homes, their social lives and even their sense of achievement.

What evidence or experience would you use to support that argument?

ښه ځواب:

A useful evidence base would come from advertising research, especially studies about children, body image and targeted online marketing. Those sources are useful because they show patterns that go beyond one person's experience. For example, if many young people report feeling dissatisfied after repeated exposure to idealised images, that supports the claim that advertising can shape self-worth. I would also be careful about the limits of the evidence. It is difficult to prove that one advert directly caused one decision, because family, friends and culture also matter. So I would use the evidence to show influence and pressure, not a simple mechanical cause.

What is the strongest objection someone might make to your position?

ښه ځواب:

The strongest objection might be that people are responsible for their own choices. A critic could say that advertising only offers information, and that adults should not blame companies for every purchase or insecurity. I think that objection matters, because it protects individual agency. My response would be that agency is real, but it is not exercised in a neutral space. Advertising is designed by experts who understand emotion, repetition, status and data. It may not force anyone to buy, but it can make some choices feel normal and others feel inadequate. So the issue is not whether people have choice, but how fairly that choice is shaped.

How would your argument change if you looked at it from another country or generation?

ښه ځواب:

A generational comparison would change another generation, the examples would change a great deal. Older people may think first of television, newspapers or posters, where the commercial message is usually visible. Younger people often meet advertising through influencers, search results, games and personalised feeds, where promotion can look like ordinary content. That would affect my argument, because hidden advertising is harder to resist. A country comparison would matter too. In a society with strong advertising rules, the issue might be transparency. In a more consumer-driven culture, the issue might be overconsumption or status anxiety. The conclusion would remain similar, but the risks would not be identical.

What final question would you want your audience to keep thinking about?

ښه ځواب:

My final question for the audience is: at what point does persuasion become manipulation? I think that question remains unresolved because advertising often sits in a grey area. It can be funny, informative and creative, but it can also exploit fear, loneliness or insecurity. The answer may depend on the audience, the product and the honesty of the message. A luxury advert aimed at adults is not the same as a gambling advert aimed near young people, or a beauty campaign that profits from shame. I would end there because the question forces people to judge advertising by its methods, not only by its legal status.